Moving forward, hope continues.
As we reopened the doors to ACROSTICS, it only made sense to feature a familiar face whose latest fall collection reflected the message above.
From November 27 to December 4, Privé Alliance took over the ACROSTICS space and truly made it their own for this week-long popup event. Known for their sleek, stylish and minimalist collections, Privé Alliance pushes the limits on what’s possible in luxury streetwear. Korean singer Baekhyun mans the helm as the brand’s Co-Creative director.
Although Privé Alliance has a strong online presence, the brand has been creating physical connections with their customers through several pop-ups across the world. And even in the age of COVID19 and it’s many restrictions, Privé Alliance wanted to give attendees a genuine LA pop-up experience. With the necessary COVID19 safety protocols in place--hand sanitizer stations, social distancing markers outside, and a five person limit inside the store-- we made it a safe and enjoyable event, especially for those who have been pent up inside their homes.
Attendees were able to browse the brand’s newest fall collection « Hope Continues », a release that was inspired by the Hope bracelet’s message to spread hope. This was also an opportunity to purchase from previous collections, while enjoying kpop beats and getting exclusive early access to Privé Alliance’s highly anticipated End of Year sale, with discounts up to 70% off. Not to mention, the first 100 customers received an in-store gift bundle: five Baekhyun Privé Alliance photocards, a limited edition photobook, and a copy of LINED magazine’s Signature issue--a collector’s dream come true.
As we move forward with this new beginning, we at ACROSTICS would like to extend our gratitude to Privé Alliance for giving us an opportunity to showcase their collections once again. Thank you to everyone who has been patiently waiting and came out to our grand reopening. We are excited to showcase more of the brands that we’ve curated here in ACROSTICS.