Defining the ideal concept of streetwear can be taken from its counterculture of hip-hop and its staples that also defines Privé Alliance––comfort. Materials from combed cotton to polyester, one can consider Privé Alliance comfortable as its go-to piece without destroying a polished style.

Since the launch of Privé’s collaboration with South Korean singer Byun Baekhyun, the brand has ultimately developed a concept that would stick to the brand’s identity––the idea of collaboration, teamwork, partnership: ALLIANCE.