Privé Alliance: A Closer Look into SS21

Privė Alliance returns to ACROSTICS with a new Spring Summer 2021 collection, playing with pastel colors and light fabrics.

Since its inception in 2018, Privé Alliance has built a reputation and large global community through classic and comfortable streetwear clothing and accessories. With K-pop group EXO’s main vocalist, Baekhyun, overseeing the brand’s commodities and providing personal motifs, Privé Alliance releases regular seasonal drops and occasional capsule collections.

The first collection, launched in July 2018, centered around the concept of “Fearless” where Baekhyun incorporated measuring tapes and barcode graphics to represent immeasurable fearlessness. As a singer, dancer, actor, and now creative leader for a fashion brand, Baekhyun clearly does not shy away from taking on new challenges.




In subsequent collections, Baekhyun has left his mark through releases such as “Motion”, “Be Brave, Be Humble” and “Possible.” The latest Spring/Summer 2021 collection offers light summer tones on textured button ups, nylon shorts, and twill pants. In addition to the classic tees, this release also includes a fresh take on Privé Alliance’s well-known hoodies, using pastel tones and a distinct camo graphic with the phrase “See you again” in Baekhyun’s handwriting. A standout piece is the Division Coach Jacket which features a relaxed fit coach jacket detailed with printed camo graphics. Rounding out the entire collection is the new accessories—a dual colored reversible bucket hat, a camo graphic baseball cap and knit logo crew socks.

Privé Alliance’s SS21 collection perfectly embodies the spirit of summer freedom, with lighter tones that contrast the usual darker colors from the previous season. The entire collection can be used to create different looks to match any summer occasion whether you need to dress up or dress down.

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